Software Submission Basics


Table of contents:  

Introduction

Benefits

Download.com / Tucows

Requirements

Languages

Standards

Affiliate Program Included

Services

Procedures


Introduction

The Submission Service is an Internet marketing tool which incorporates many features that will help you market your software for more profitable experiences. Our services assist you in presenting your software internationally in numerous catalogs and software download sources on the Internet. We attempt to get you listed on all of the important websites. Of course, there are no guarantees due to the reason that the catalogs maintain the decision process concerning which software and versions they will accept. But the bottom line is that we will significantly help you to increase your chances towards obtaining listings.

Additionally, we will also improve your listings in these catalogs through the different procedures that we employ. As with search engine listings, there is one important rule: Submission is not enough! When you view catalogs such as download.com, you will find that there are "new" listings, ratings, numbers of downloads, and obscure listing orders. Some listings will drop after time, while others will completely fall out of the catalog. Naturally you would like to have a top listing within your category indefinitely, but unfortunately that isn't possible. On the brighter side, the potential to optimize the ranking and listing within these download sites in order to increase the number of downloads and - and therefore the number of resulting sales - is unquestionably attainable.

Every submission process needs an optimization process as well. If you send out a press release that says " My software is the best and cheapest", no one will review it . That's why we carefully check all of the information about your software and place it together in a single file. These texts are not only important for the editors of the download sites, but also for editors from magazines who obtain information about different software from these download sites. And remember, these texts have to be written for your customers as well.

Last but not least, listings in catalogs are subject to change. Our services provide you with the information concerning which catalogs you have gotten into and from which ones you have become delisted (which means for us: find out the reason, draw a conclusion, perform the necessary changes, and resubmit again) . Acquiring better placements also means careful resubmission and much more. Understandably, submission is quite complex because it consists not only of just clicking on a submit-button. It concerns many different aspects such as the handling of accounts, the reading of all notifications from the download sites and the proper reactions to them, plus continuous analysis and careful resubmission. Learn about our services in order to improve your listings and to increase your sales

Benefits

Get listed in up to 300+ software and download sites on the Internet.

Benefits of the SUBMISSION
:

  • Increase your overall download rates of your software and increase your sales.
  • Acquire more software ratings: You will find all available ratings from the catalogs in our reports (see final report example in client area). Use these ratings for marketing purposes and learn about your standing in the market
    The ratings tell you something about the user satisfaction. This is the best feedback that you can get!
  • Increase the number of links to your software and publisher sites, and organically increase your link popularity for better search engine placements
    Links to your site are always beneficial. Links from well-known download sites are even better. They are very topic related; subsequently, they count a great deal.
  • Easy communication management with our project management system
    All communication will be conveyed within this system, and you can even view every notification from all of the download sites in one central area - not spread out over hundreds of emails.
  • Daily PAD-File verification to avoid subscription failures and to improve automatic update
  • PAD File Hosting (optional): We host the PAD file for you in order to assure accessibility and to immediately implement any required changes.
  • Support within our project management system
    The most important benefit of this system: You don't receive hundreds of notifications or advertising emails from all of the sites in your mailbox. However, if you prefer you can be notified about all new messages, and all notifications will be tracked within the system. You can have a look at them whenever you would like. We take care of the necessary actions (for example: account updates, verification, renewal)
  • Account management: We manage all of the accounts in the catalogs for you

Please read below about all the services that are included.

Ordering the submission includes at least 6 months of the subscription. The process begins immediately after your order. We need your assistance to complete the submission process. It's in your interest to complete the initial submission, that's why we encourage you to speed up the process. If you cancel the submission, we will stop the submission process after the booked period has ended, even if the initial submission process was not completed. Please help us by supporting our team, answering our questions, and providing us with the information we need.

Benefits of the MONTHLY SUBSCRIPTION:

  • Monthly reports with listing status, changes, download statistics and ratings
    These reports give you and us all of the information we need. They tell you about all listings, all delistings, user ratings and download rates.
  • Complete resubmission for version updates (not exceeding once a quarter)
    Resubmission helps to improve your listings. Your software will be handled like"new", which will lead to better placements. Necessary updates of your PAD file will be made.
  • Continuous effort for better listings
    We can see from the monthly reports where action needs to be performed.
  • Partial resubmission to single catalogs to improve listings
    If you are delisted in a catalog, we will resubmit your software to this single catalog.
  • Automatic catalog database management
  • Automatic submission to new catalogs
    If there is a new catalog available, we will submit your software to this catalog. Your listings will then be stated within the monthly reports.
  • Support within our project management system
    This system keeps track of all communication between you and us and the communication between all of the download sites and us. We reduce the number of emails in your mailbox as much as possible, and we also make the submission process as transparent as possible for you. However, you always have access as to what we are doing and what is happening.
  • Submission/Status Tracking: Every report shows listing changes, new sites, possible delistings, download rate changes and user rating changes
    Listings and ratings will change. You might fall out of a catalog, or your ratings could go up and down. With this information we can resubmit where needed, take action where necessary and provide you and us with all of the information we need.
  • Learn about market changes: Within the reports, available user rating changes will be indicated. The number of downloads will be stated (see the final report example in the client area). Use this information for marketing purposes and to learn about your standing in the market.

Please read below about all the services that are included.



Benefits of the monthly SUBSCRIPTION BOOST PACKAGE (requires the submission subscription):
The subscription boost package is for optimized ranking in the most important download sites and includes additional promotion services from download.com and tucows.com. It is only available in English. You can only order it in addition to the monthly subscription.

  • Included: Download.com premium listing (worth US $99 per month)
    This will increase your listing within download.com. We setup and manage the account and communication with CNET and the software updates for you (details see below).
  • Included: Tucows Professional First Class Submission (worth US $65 per submission)
    This will increase your listing within Tucows (details see below).
  • Complete resubmission for version updates (not exceeding once a month)
    Resubmission helps to improve your listings. Your software will be handled like"new", which will lead to better placements. Necessary updates of your PAD file will be made. You don't have a version update every month? No problem, we will inform you as to what to do in order to keep your software as "new" as possible.
  • Placement optimization - Get a better ranking in the most important download sites
    - Optimized resubmissions: With current updates of your software, we attempt to keep the attributes permanently new or updated. If you have no real version updates of your software, we will try to find a solution together with you such as implementing minor updates.
    - Popularity Advancement: We push the popularity of your software by passing along positive user ratings and downloads within the Digital River / Element5 network

Download.com / Tucows  Back to the top

Download.com / CNET listing:
Get listed on the most important download site and it's partners (more than 55 million visitors and 2.5 million downloads per day) on the Internet and get the best benefits from the paid services:

  • Consulting: We minimize the risk of rejection by optimizing the wording, description and category placement for your software
  • Account management: setup and maintenance of your account through our experienced staff
  • Regular checks for necessary corrections
  • Regular status checks
  • PAD File Hosting (optional: for details see Submission above)
  • Daily PAD File check (for details see Submission above)

You can add this service to your submission service (recommended) or as a single service. Please contact us for more details.


Tucows listing:
Get listed in one of the most important download sites and it's partners on the Internet and get the best benefits from the paid services:

  • Consulting: We minimize the risk of rejection by optimizing the wording, description and category placement for your software
  • Account management: setup and maintenance of your account through our experienced staff
  • Regular checks for necessary corrections
  • Regular status checks
  • PAD File Hosting (optional: for details see Submission above)
  • Daily PAD File check (for details see Submission above)

You can add this service to your submission service (recommended) or as a single service. Please contact us for more details.

Requirements  Back to the top

We need to assess and find out what software will be submitted. If you have different versions of a software (like a Home/Enterprise or a Standard/Business version) and you market them separately, then you should order separate submissions for every version. This is very important if you have a free but limited version that can also be submitted to all freeware download sites (who usually don't accept limited trial or evaluation versions).
You can submit only one version within one submission. You may not reach all your target groups. But ordering different submissions for different versions does not guarantee that you will be listed with all of the submitted versions within the catalogs, as only the catalogs decide which software and versions they accept.

Languages    Back to the top

We offer the possibility to submit your specific software language. In order to do this we need to know whether

  • You offer a separate setup file for each language.
  • You have a multilingual setup version of your software.

Please be advised that the submission service includes one language only. Further languages will cost an extra fee. We recommend starting with English because approximately 50% of all the catalogs to which we submit target only an English speaking audience. However, to further improve your sales you can submit additional languages. They must be ordered separately with each ordered submission.

Standards    Back to the top

You must create a so called PAD-File (Portable Application Description) for each individual software you want to submit. This will be explained later during the submission process and also within the procedures. The PAD-File contains all of the information about your software in one file such as the software version, language and descriptions, on which platforms it runs, and so on. With this PAD-File we can send all software details automatically to all catalogs and software download sites on the Internet. You know your software best, so that's why you should write the PAD-File. We will assist you and we will correct and improve texts so that they have the best chances to be accepted. For example, if you write that your software is "the best/cheapest/most successful in the market", we will suggest changing that. Editors examining the software details can't verify terms such as those, so they may decline the submission.

Affiliate Program Included    Back to the top

Software and download portals live from ads and affiliate programs. Most of the software sites offer a "buy now" link. All sales that are generated through these links will be tracked and the affiliate provision will be paid out to the software site owner. That's why software with an affiliate program will have a better placement within the software site. When you use a digital river / regnow / element5 or shareit affiliate program, we can integrate it into the submission process. This will help you to optimize your placement in most software sites. This will also help you in promoting your affiliate program, as some software sites also work with partners that will use the affiliate information. We recommend using this option for boosting your sales.

Service    Back to the top

What we offer you:

  • Full support during the submission process. The initial submission process will take approximately 8-12 weeks, depending on how fast we get the PAD-File up and running. Help us speed up the process!
  • Creation and optimization of the PAD file.
  • Full Administration during the entire Submission Process.
  • Monitoring of the submission status
  • Two reports during initial submission: Initial Report + Final Report

Within the monthly subscription we offer you:

  • Continued effort in trying to get a better placement for your software in the catalogs.This could include single changes within the PAD-File or manual resubmission at single sites.
  • Automatic catalog database management: Every month you will have a new account of your listing. New catalogs will be added, or resubmissions to single sites where a submission failed will be processed.
  • Continuous Reporting on a monthly basis: The monthly report includes the listing status, download statistics, and ratings. It will tell you about listing changes, total number of downloads (where available) and all available ratings (editorial and/or user ratings). Here you learn about important sites (at sites with high download rates you might want to do more advertising). You should read the comments (where available) at sites with bad ratings in order to get an idea as to why your software wasn't rated well and find ways to improve your software. High ratings can be used for advertising, but the comments may also give you more information about why users and editors have given you a strong rating.
  • Easy communication management with our project management system: We provide you with a project management platform on which communication with us and with all catalogs and software sites is organized. Whenever you want you can check for any update or notification from any software site.
  • Account management: We keep track of all user names and passwords we collect during the submission. We will also confirm accounts where necessary. This means we walk through the entire process of registration where needed.
  • Daily PAD-File verification to avoid subscription failures and to improve automatic update: catalogs may read your PAD-File on a regular basis. Any error may lead to a delisting. With our verification, we minimize the risk of delisting due to a wrong PAD-File.
  • Complete resubmission for version updates: If you have an update of your software, we can resubmit the software to all catalogs, but not more than once a quarter. Too many resubmissions may also lead to a delisting. We will help you to find the best way of resubmission. We will also help you to change the PAD-File correctly.

Within the subscription boost we offer you:

  • We manage your download.com premium listing that is included (worth US $99 per month, details see above)
  • We manage your Tucows Account and the Professional First Class Submissions that are included (worth US $65 per submission, details see above). Submissions to Tucows are done at most 6 times a year to avoid submission spam. Tucows does not guarantee the acceptance into the catalog. It depends on the editorial review result (your software must receive at least three cows, otherwise it will be rejected. (Tucows rates software products with cows)
  • Optimized resubmissions: With recent updates of your software we attempt to permanently keep the attribute “new” or “updated”. If you have no real version update of your software, we will try to find a solution such as a minor update. Together, we will try to find the best way to handle updates that fit your needs and the criteria of the download sites.
  • Popularity Advancement: We push the popularity of your software by passing along positive user ratings and downloads within the Digital River / Element5 network.

Hint: All services must be ordered consecutively. If you stop any subscription once, you must pay the setup fee again to continue the submission process.

Project Management System    Back to the top

All communication will be done through our project management system. We will gather all emails and messages, reports and confirmation emails so everybody involved in the project can always view any information and communication. You are able to change your notification status. With this you can decide for yourself whether or not you want to be notified for every confirmation email from the software sites. All communication with us will also be made on this system, so you can view all emails and generated reports.

Procedures    Back to the top

Here we tell you everything about the procedures during the subscription.

Access only with client login, please request one!!